02/07/2024

Daniel Burnham Award for a Comprehensive Plan

City of Rockford Master Plan

City of Rockford and Williams & Works

The Master Plan is written as a declaration of the community's values, priorities, and culture. This is reflected in the graphical presentation, but also in the chapter titles, which are statements of not just the plan's contents, but who the community is and what it will become. The plan lays out an ambitious path to improve not only land use policies and practices, but also strategies to combat climate change, advance citywide administrative practices, and continue to foster a vibrant culture and identity. The public engagement efforts were thoughtful, fun, but most importantly, effective. Jurors said, "The graphics and overall design of the document seemed to be more of a story than a report." Congratulations to the City of Rockford and Williams & Works!